More Than Just Steel.

At Alpha Automotive, we understand that a car lift isn't just a tool—it's an investment in your passion. Whether you are restoring a classic muscle car, maximizing storage in a tight garage, or running a busy professional shop, you need equipment you can trust with your life (and your ride).

Headquartered in Green Bay, WI, we built our business on simple Midwest values: be honest about the specs, ship it fast, and pick up the phone when a customer calls. We cut out the expensive showroom overhead to bring you commercial-grade equipment like Triumph and KATOOL at prices the big box stores can't touch.